A boutique global consultancy
and training company.
We bake creative strategies with bespoke recipes.
A boutique global consultancy and training company. We bake creative strategies with bespoke recipes.
Full of disconnected counterparts, cookie cutter communication, and consumers that are increasingly indifferent to brands
Full of disconnected counterparts, cookie cutter communication, and consumers that are increasingly indifferent to brands
To unite all hands around one table and enable them to be champions of the consumer and guardians of their brands.
To unite all hands around one table and enable them to be champions of the consumer and guardians of their brands.
A brand with a well-baked
strategy can change the world.
A brand with a well-baked strategy can change the world.
Clients
We’ve been baking ideas for the world’s leading brands.
game-changing
creative strategies
for game-changing
brand builders.
game-changing creative strategies for game-changing brand builders.
What we do
We provide an end-to-end journey of business, brand, product and communication strategies across geographies and categories.
We empower brand builders by being their right hand through our consultancy services.
We build the capabilities and
confidence of marketing
teams on best practices.
We offer creative
strategy through
Our Difference
- Artisans
We craft solutions with equal portions
of creative and strategic thinking - Specialists
We only do strategy, that’s why we’re really good at it - Former Brand Leaders
We've been in your shoes before with min. 15+ years
experience in blue-chip companies across geographies - Respected
We are teachers & preachers at the best brand festivals and forums - Impartial & Independent
We answer only to the consumer in service of your brand - Actionable
We only serve what can be digested, no endless
reports that get forgotten in the back of a cabinet
Fresh Baked
Serfi, Dean of the Cannes Lions Roger Hatchuel Student Academy, Bakes Ideas with Young Creative Minds to Help Them Excel
Our Founder & CEO is the New Dean of the Cannes Lions Roger Hatchuel Academy!
A Proud Honoree at the Webby Awards!
And the Oscar Goes to… GOOGLE, with ‘‘An Octopus Story’’!
Human After All? The Empathy Economy is Here, According to SXSW 2021
Idea Bakery Loves- Barilla X Spotify Collaboration
One Year, Four Awards!
Idea Bakery Loves- Ireland Welcomes Santa
We are thrilled to win once again!
The New Way of Keeping Sane: Have A KitKat, Take a Bubbly Bath with a BMW!
Our founder Serfi gives the recipe for an everlasting partnership!
Our Website is a 1st Place Winner!
Bayer ''Art of Brief'' Live Online Training
Idea Bakery Loves- Is Creativity in Lockdown?
Idea Bakery Loves- Fresh Baked Emojis for the New Normal
Re-Imagining the Fashion Industry
Idea Bakery Loves- Jeep's ''Same Day'' Commercial
Brands & Marketing During Crisis Times
Oscars Advertisers Lack In Flavor While Personal Brands Take Spicy Stands!
The Top 5 Key Ingredients to Take Into the New Decade
Sweet Shared Sentiment Wins the Super Bowl
Mass Going On Premium
What’s The Purpose Of It All?
Is There Life After Likes?
5 Lessons in Brand Building from Game of Thrones
A whole new ‘Challenger Brand Framework’ for the Beauty Giant Coty!
Training Merck Global Marketing from Bogota to Vienna!
“Courage” Panel at Procter & Gamble in Cincinnati!
A diverse group of experts with an accumulated 300+ years of track record of brand turnarounds in multiple categories and geographies.
A diverse group of experts with an accumulated 300+ years of track record of brand turnarounds in multiple categories and geographies.
Chefs
Testimonials
Partners
Consumer Trend Partner
Through our content partnership with Trendwatching, the biggest platform of consumer trends in the world, we enable our clients to stay ahead of time, build brands that matter, products that delight and campaigns people can’t
stop talking about.
Content Partner
Through our strategic partnership with Warc, the global marketing information platform, we build knowledge through the most trusted research, case studies, best practices, data, and inspiration.
Co-Creation Partner
Through our strategic partnership with Eyeka, ‘the co-creation community’, we connect 380.000 creatives in 175 countries with brand builders. The Eyeka community solves business problems through idea, concept, design, product, positioning, experience and communication development.
Automotive Consultancy Partner
Through our strategic partnership with EFS, a bluechip Automotive Consultancy Company operating in the Americas, Asia and Europe, we bake brand positionings for the world’s leading car brands, taking our expertise to China, Russia and the rest of the world
