A boutique global consultancy
and training company.
We bake simple and delicious strategies for brand-led transformation.
A boutique global consultancy and training company. We bake simple and delicious strategies for brand-led transformation.
A better world starts
with better brands.
A better world starts with better brands.
To change the world one brand,
and one person at a time.
To change the world one brand, and one person at a time.
Clients
We’ve been baking ideas for the world’s leading brands.
Game-changing strategies for
game-changing brand builders.
Game-changing strategies for game-changing brand builders.
What we do
We provide an end-to-end journey of business, brand, product and communication strategies across geographies and categories.
We empower brand builders by being their right hand through our consultancy services.
We build capability and
confidence of marketing
teams on best practices.
We offer strategy through
Our Difference
- Specialists
When you only do brand strategy,
you get really good at it - Former Brand Leaders
We’ve been in your shoes before - Respected
Teacher & preacher at the best brand
festivals and forums - Impartial & Independent
Free thinking with no hidden agendas - Quick & Efficient
No endless powerpoint presentations
that run forever
Fresh Baked
Bayer ''Art of Brief'' Training
Idea Bakery Loves- Is Creativity in Lockdown?
Idea Bakery Loves- Fresh Baked Emojis for the New Normal
Re-Imagining the Fashion Industry
Idea Bakery Loves- Jeep's ''Same Day'' Commercial
Brands & Marketing During Crisis Times
Oscars Advertisers Lack In Flavor While Personal Brands Take Spicy Stands!
The Top 5 Key Ingredients to Take Into the New Decade
Sweet Shared Sentiment Wins the Super Bowl
Mass Going On Premium
What’s The Purpose Of It All?
Is There Life After Likes?
5 Lessons in Brand Building from Game of Thrones
A whole new ‘Challenger Brand Framework’ for the Beauty Giant Coty!
Training Merck Global Marketing from Bogota to Vienna!
“Courage” Panel at Procter & Gamble in Cincinnati!
A diverse group of experts with an accumulated 300+ years of track record of brand turnarounds in multiple categories and geographies.
A diverse group of experts with an accumulated 300+ years of track record of brand turnarounds in multiple categories and geographies.
Chefs
Testimonials
Partners
Consumer Trend Partner
Through our content partnership with Trendwatching, the biggest platform of consumer trends in the world, we enable our clients to stay ahead of time, build brands that matter, products that delight and campaigns people can’t
stop talking about.
Content Partner
Through our strategic partnership with Warc, the global marketing information platform, we build knowledge through the most trusted research, case studies, best practices, data, and inspiration.
Co-Creation Partner
Through our strategic partnership with Eyeka, ‘the co-creation community’, we connect 380.000 creatives in 175 countries with brand builders. The Eyeka community solves business problems through idea, concept, design, product, positioning, experience and communication development.
Automotive Consultancy Partner
Through our strategic partnership with EFS, a bluechip Automotive Consultancy Company operating in the Americas, Asia and Europe, we bake brand positionings for the world’s leading car brands, taking our expertise to China, Russia and the rest of the world
