Altın Örümcek
Altın Örümcek Web Awards 2020 Service & B2B 1st Place
We use cookies to ensure you get the best experience on our website
Learn More Agree

We exist to impact positive change in the world one brand and one person at a time.

Our Company

We are a global yet boutique consultancy and training company. We bake simple and delicious strategies for brand-led transformation.

When you work with Idea Bakery you will experience logical processes with magical outcomes that will make you feel excited to start your brand’s journey.

We are headquartered in Atlanta, Georgia, USA with offices in Istanbul and Frankfurt. We bake ideas across continents, from Sao Paolo to Tokyo to London.

Would you like to see what we do in detail?
Download our credentials!

Our Beliefs & Values

We believe a better world starts with better brands, therefore we value transformation.

We believe people make better decisions when they’re having fun, therefore we value playfulness.

We believe the proof of the pudding is in the eating, therefore we value craftsmanship.

We believe business is personal, therefore we value people.

We believe only simple is digestible, therefore we value simplicity.

Our Difference

We are different because we are:

Specialists: The only brand strategy & training specialists.

Expert Practitioners: Masterchefs have a minimum 10+ years of experience in blue-chip multiple geographies, not born consultants.

Respected: Teaching/advisory positions held at the world’s best business schools & corporate brand academies.

Impartial: Dedication to what’s in the best interest of the brand.


We Are Trusted

  • We have partnered with Cannes Lions Festival of Creativity, training at The Brand Marketers Academy and CMO Accelerator Programme, for 4 years in a row with Jim Stengel, former CMO of P&G.
  • We are proud to be keynote speakers and jury members at the most prestigious marketing events around the world from Euro Effies to Dubai Lynx to Spikes Asia.

Our Partners

Consumer Trend Partner

Through our content partnership with Trendwatching, the biggest platform of consumer trends in the world, we enable our clients to stay ahead of time, build brands that matter, products that delight and campaigns people can’t
stop talking about.


Content Partner

Through our strategic partnership with Warc, the global marketing information platform, we build knowledge through the most trusted research, case studies, best practices, data, and inspiration.


Co-Creation Partner

Through our strategic partnership with Eyeka, ‘the co-creation community’, we connect 380.000 creatives in 175 countries with brand builders. The Eyeka community solves business problems through idea, concept, design, product, positioning, experience and communication development.


Automotive Consultancy Partner

Through our strategic partnership with EFS, a bluechip Automotive Consultancy Company operating in the Americas, Asia and Europe, we bake brand positionings for the world’s leading car brands, taking our expertise to China, Russia and the rest of the world