IDEA BAKERY

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Serfi, Dean of the Cannes Lions Roger Hatchuel Student Academy, Bakes Ideas with Young Creative Minds to Help Them Excel

Dean Serfi led two annual week-long programs of 'fun-spirational' learning, in 2022 and 2023, with her Tutors Nicole Rachid and Leyla Baliyeva, for a total of 65 young creative university students, hand-picked from all around the world!

Our Founder & CEO is the New Dean of the Cannes Lions Roger Hatchuel Academy!

As the New Dean of the Cannes Lions Roger Hatchuel Academy, Our Founder & CEO Serfi led a week of funspirational learning with 28 young creative university Students, hand-picked from all around the world.

A Proud Honoree at the Webby Awards!

Idea Bakery joined the Internet's best and brightest as a Webby Honoree at the 25th annual Webby Awards!

And the Oscar Goes to… GOOGLE, with ‘‘An Octopus Story’’!

Despite the least number of eyeballs in history on this year’s Academy Awards ceremony, the few deliciously winning ads had the potential to move audiences even more than the nominated films!

Human After All? The Empathy Economy is Here, According to SXSW 2021

5 futurist take-aways for strategists, brand builders, marketers and designers from the SXSW 2021 Conference to start acting on now with empathy in an AI-driven landscape of uncertainty.

Idea Bakery Loves- Barilla X Spotify Collaboration

Barilla creates Spotify playlists to match the ideal cooking time of each pasta

One Year, Four Awards!

And that's a wrap on an award filled 2020!

Idea Bakery Loves- Ireland Welcomes Santa

Irish Parliament Clears Santa To Enter Its Airspace Amidst Travel Restrictions

We are thrilled to win once again!

Idea Bakery receives a ''Felis Award'' for the best corporate website!

The New Way of Keeping Sane: Have A KitKat, Take a Bubbly Bath with a BMW!

The demand for mental care has escalated big time in recent years; especially given increasingly chaotic circumstances and resulting stress levels of modern life. And just like any other trend, where a certain type of demand is unquestionably growing, brands took notice.

Our founder Serfi gives the recipe for an everlasting partnership!

Proud to be baking strategic ideas together for one of MENA's largest food companies since 2014 & continuing to inspire all Goodyians to amaze!

Our Website is a 1st Place Winner!

Our website won the first place at the leading web design awards

Bayer ''Art of Brief'' Live Online Training

Completed our first live online training!

Idea Bakery Loves- Is Creativity in Lockdown?

Watch how brands keep using the same creative ideas and story flows.

Idea Bakery Loves- Fresh Baked Emojis for the New Normal

&Walsh's custom emoji set to address our new way of life

Re-Imagining the Fashion Industry

In the Aftermath of the Pandemic... An inspirational thought piece from one of our idea bakers, Begüm!

Idea Bakery Loves- Jeep's ''Same Day'' Commercial

From today on, we'll be sharing communication examples which we believe rise above the standards.

Brands & Marketing During Crisis Times

Idea Bakery’s HUMAN Guide to Sift through the Essentials

Oscars Advertisers Lack In Flavor While Personal Brands Take Spicy Stands!

As the crown jewels of the awards season were distributed last Sunday night, the commercials that aired in between the show were far away from displaying any kind of sparkle!

The Top 5 Key Ingredients to Take Into the New Decade

We’ve identified 5 big themes to keep from the last decade's final award-winning campaigns and baked them into a delicious “inspiration cake” that we think if applied to your brands will make for some interesting food for thought in 2020 and beyond.

Sweet Shared Sentiment Wins the Super Bowl

The top 5 learnings on brand recipes which turned out to rise up and scored a touchdown, and those that flopped in the oven!

Mass Going On Premium

And collaboration is not the only enabling medium!

What’s The Purpose Of It All?

Nothing is only ‘profit’ related anymore, as we are living in the age of Impact Economy!

Is There Life After Likes?

As the most popular social platform is preparing to remove like counts from the picture all together, one single question arises, how will it impact the 'likeability of the platform itself?

5 Lessons in Brand Building from Game of Thrones

What does the potentially biggest brand in current day storytelling have to offer?

A whole new ‘Challenger Brand Framework’ for the Beauty Giant Coty!

Idea Bakery has re-defined Brand Building for Coty Global with a Challenger Spirit and Beauty/Luxury lens.

Training Merck Global Marketing from Bogota to Vienna!

Idea Bakery is proud to announce its newest client acquisition - Merck Global.

“Courage” Panel at Procter & Gamble in Cincinnati!

Idea Bakery Founder & CEO Serfi was invited to speak at a panel on Courage in Cincinnati to Procter & Gamble’s Global Brand Building Integrated Communications Department.