The New Way of Keeping Sane: Have A KitKat, Take a Bubbly Bath with a BMW!
The demand for mental care has escalated big time in recent years; especially given increasingly chaotic circumstances and resulting stress levels of modern life. And just like any other trend, where a certain type of demand is unquestionably growing, brands took notice.
Our founder Serfi gives the recipe for an everlasting partnership!
Proud to be baking strategic ideas together for one of MENA's largest food companies since 2014 & continuing to inspire all Goodyians to amaze!
Idea Bakery Loves- Is Creativity in Lockdown?
Watch how brands keep using the same creative ideas and story flows.
Idea Bakery Loves- Fresh Baked Emojis for the New Normal
&Walsh's custom emoji set to address our new way of life
Re-Imagining the Fashion Industry
In the Aftermath of the Pandemic... An inspirational thought piece from one of our idea bakers, Begüm!
Idea Bakery Loves- Jeep's ''Same Day'' Commercial
From today on, we'll be sharing communication examples which we believe rise above the standards.
Oscars Advertisers Lack In Flavor While Personal Brands Take Spicy Stands!
As the crown jewels of the awards season were distributed last Sunday night, the commercials that aired in between the show were far away from displaying any kind of sparkle!
The Top 5 Key Ingredients to Take Into the New Decade
We’ve identified 5 big themes to keep from the last decade's final award-winning campaigns and baked them into a delicious “inspiration cake” that we think if applied to your brands will make for some interesting food for thought in 2020 and beyond.
Sweet Shared Sentiment Wins the Super Bowl
The top 5 learnings on brand recipes which turned out to rise up and scored a touchdown, and those that flopped in the oven!
What’s The Purpose Of It All?
Nothing is only ‘profit’ related anymore, as we are living in the age of Impact Economy!
Is There Life After Likes?
As the most popular social platform is preparing to remove like counts from the picture all together, one single question arises, how will it impact the 'likeability of the platform itself?
5 Lessons in Brand Building from Game of Thrones
What does the potentially biggest brand in current day storytelling have to offer?
A whole new ‘Challenger Brand Framework’ for the Beauty Giant Coty!
Idea Bakery has re-defined Brand Building for Coty Global with a Challenger Spirit and Beauty/Luxury lens.
Training Merck Global Marketing from Bogota to Vienna!
Idea Bakery is proud to announce its newest client acquisition - Merck Global.