Serfi, Dean of the Cannes Lions Roger Hatchuel Student Academy, Bakes Ideas with Young Creative Minds to Help Them Excel

Dean Serfi led two annual week-long programs of 'fun-spirational' learning, in 2022 and 2023, with her Tutors Nicole Rachid and Leyla Baliyeva, for a total of 65 young creative university students, hand-picked from all around the world!

13 November 2023

00:54min.

Dean Serfi’s Vision for the Roger Hatchuel Student Academy at Cannes Lions:

To be the most desired place to be in the world for inspiration, networking and growth for a diverse community of youth, passionate about a career in the creative realm.

Idea Bakery is committed to elevating young creative talent around the world. Contributing towards that goal, our Founder & Executive Chef Serfi was appointed Dean of the Cannes Lions Roger Hatchuel Student Academy for 2022, 2023 and 2024, from among a competitive pool of leaders across the world for this honorable role. She led two annual week-long programs of 'fun-spirational' learning with her Tutors Nicole Rachid and Leyla Baliyeva, for a total of 65 young creative university students, hand-picked from all around the world!
Our Master Chef Alara also took the class through the Art of Brief Writing and Creative Evaluation.

A diverse group of industry legends visited the Academy and inspired young creatives over the two week-long sessions, including:
Activist, Nobel Laureate and Founder of Malala Fund Malala Yousafzai, Digital Prophet David Shing, Global Chief Brand Officer of LVMH Mathilde Delhoume-Debreu, UNDP Chief Creative Officer Boaz Paldi,Jonathan Mildenhall, Investor and Strategic Advisor, TwentyFirstCenturyBrand, Charles Day, Founder, The Looking Glass, Madonna Badger, Founder, CEO and COO, Badger Agency, Sasha Jiang, AR/VR Creative, Digitas UK, Lia Chavez, Founder and CEO, Hildegaard Haute Botanical, TBWA Istanbul’s Chief Creative Officer İlkay Gurpinar, Cannes Lions 2023 Top Independent Agency Network of the Year and Agency of the Year Award recipients GUT Agency Chief Creative Officers and Partners Juan Javier Pena Plaza and Ricardo Casal, Creative Director of Google’s Creative Lab Tea Uglow, Founder of MuslimGirl.com and The Amani Company Amani, CEO of Canvas Worldwide Paul Woolmington, Primer Agency’s Founder & CEO, Yale World Fellow Omur Kula Capan, to name just a few.

They presented and spoke within the Themes from the Week:

The Brand of Me and the Future
Power of Strategy & the Brief
Power of Ideas, Storytelling & Craft
Evolution of Creativity Through Technology & Data
Societal, Cultural & Global Impact

Nobel Laureate Malala & Serfi in class, 2022

With Jonathan Mildenhall, Founder & Chair of TwentyFirstCenturyBrand

With Tea Uglow, Former Leader of Google's Creative Lab

With Mathilde Delhoume-Debreu, Global Brand Officer of LVMH

With Christine Cook, SVP Global Sales and Brand Strategy of CNN, Otto Bell, Chief Creative Officer, Courageous, and Paul Woolmington, CEO of Canvas Worldwide

Cannes Lions Independent Agency Network of the Year CCOs & Partners, Juan Javier Peña Plaza and Ricardo Casal

With Madonna Badger, Founder & CEO of Badger Agency

UNDP Creative Jury with UNDP CCO Boaz Paldi, Samuil Petkov of Noble Graphics, and Amani

“Creative Goddesses” panelists Omur Kula, Co-Founder of Primer & Lia Chavez, Founder & CEO of Hildegaard Haute Botanical & Amani Al-Khatahtbeh, Founder and CEO of The Amani Company

Class with Cannes Lions CEO Simon Cook and Charles Day of the Fearless Creative Leadership Podcast

With Steve Latham, Head of Learning at Cannes Lions International Festival of Creativity

With Shingy, Digital Propet

With İlkay Gurpinar, CCO of TBWA\ISTANBUL

Bumped into Keynote Speaker will.i.am !