Alara was employee number 1 at Idea Bakery so holds a special place in our hearts.
Being an advertising and media veteran with 15 years of experience, she was the strategy director at Grey Worldwide and most recently Chief Strategy & Culture Officer as well as Marketing Director, growing international lifestyle and luxury conglomerate Dogus Group’s culture & entertainment brands.
An expert in content strategy, storytelling and branded experiences, she is skilled at helping transform consumers into connected communities of fans with partners such as Coca-Cola, Red Bull, and BBVA.
Alara is obsessed with culture in society and in organizations while she currently geeking out on cyborg anthropology in today’s surveillance economy.
Alara loves to bake her grandma’s bread rolls, made over six hours when she has time from parenting her son and cat with her husband.