Patricia
Patricia began her career more than 33 years ago at Procter & Gamble where she led both strategic and executional aspects of brand building for Fabric Care brands including the “big orange” - Tide.
During her last 15 years with P&G she was one of an in-house team of brand-building experts responsible for training and consulting with the company’s leadership and agency partners on key elements on brand building including brand equity/positioning, brand architecture as well as communication strategy and execution. In this role she worked on many beloved brands including Always, Olay, Febreze, Pampers, Folgers, Iams and Charmin.
Patricia loves to bake anything with chocolate but especially chocolate chip cookies. She spent years experimenting with many recipes until, according to her sons, she found the perfect one.