preloader
Altın Örümcek Altın Örümcek Felis Ödülü Felis Ödülü Kristal Elma Kristal Elma
We use cookies to ensure you get the best experience on our website
Learn More Agree
icon

Serfi Altun

Founder, CEO & Executive Chef

Serfi began her career more than 25 years ago at Procter & Gamble where she led brand strategy & communications for North America, Europe, Middle East and Africa for some of their billion-dollar brands to award-winning critical acclaim.

She’s been a teacher at Cannes Lions Young Marketers Academy, head of training for P&G North America, jury member for the Euro-Effies amongst others and regular speaker at some of the world’s most respected brand-strategy forums and events.

She founded Idea Bakery 10 years ago in Atlanta, is married to Sinan and mother to Alara who make up the rest of this globe-trotting fun family.

Serfi loves to bake her mum’s apple pie with Alara.