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Orjwan

Master Chef
Middle East Lead

Orjwan has a love for human connection and the mind-body connection (and is a yoga teacher). She believes that great brands are built based on true connectivity with their consumers. She has a love for building meaningful brands and seeing it through with exceptional communication and marketing.

She began her career in a branding agency with Goody Kitchen being one of her main clients. In 2014, she joined Goody, the top FMCG brand in KSA, and a client of Idea Bakery. During her 10 year experience at Goody, she managed top brands and a challenger brand.  

Most recently she led the Corporate Marketing department in her last 2 years.

While she has taken the lead in diverse areas within brand management, her main passion remained centered around building meaningful brands that live their purpose! Within her career in Goody Co, she has worked closely with Idea Bakery. She is super excited to bake ideas on a massive scale with the diverse portfolio and expertise of the team.

Orjwan enjoys learning about and eating everything her mom bakes!