A boutique global consultancy
and training company.
We bake creative strategies with bespoke recipes.
A boutique global consultancy and training company. We bake creative strategies with bespoke recipes.
Full of disconnected counterparts, cookie cutter communication, and consumers that are increasingly indifferent to brands
Full of disconnected counterparts, cookie cutter communication, and consumers that are increasingly indifferent to brands
To unite all hands around one table and enable them to be champions of the consumer and guardians of their brands.
To unite all hands around one table and enable them to be champions of the consumer and guardians of their brands.
A brand with a well-baked
strategy can change the world.
A brand with a well-baked strategy can change the world.
Clients
We’ve been baking ideas for the world’s leading brands.
game-changing
creative strategies
for game-changing
brand builders.
game-changing creative strategies for game-changing brand builders.
What we do
We provide an end-to-end journey of business, brand, product and communication strategies across geographies and categories.
We empower brand builders by being their right hand through our consultancy services.
We build the capabilities and
confidence of marketing
teams on best practices.
We offer creative
strategy through
Our Difference
- Artisans
We craft solutions with equal portions
of creative and strategic thinking - Specialists
We only do strategy, that’s why we’re really good at it - Former Brand Leaders
We've been in your shoes before with min. 15+ years
experience in blue-chip companies across geographies - Respected
We are teachers & preachers at the best brand festivals and forums - Impartial & Independent
We answer only to the consumer in service of your brand - Actionable
We only serve what can be digested, no endless
reports that get forgotten in the back of a cabinet
Fresh Baked
A diverse group of experts with an accumulated 300+ years of track record of brand turnarounds in multiple categories and geographies.