We exist to impact positive change in the World, one brand at a time.

We are passionate about inspiring and enabling brand builders with cutting edge communications knowledge and practice.


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Future belongs to curious minds!

School By Idea Bakery provides cutting edge marketing communications trainings that are immediately actionable in daily business life...

I highly recommend Idea Bakery. I've worked with Idea Bakery's Founder Serfi in several businesses over the years, first in Coca-Cola, at VitaminWater, later at Barilla Americas and most recently at Beanitos Americas. It is a pleasure to work ...
When we first met Serfi and Alex of Idea Bakery, we knew that they were the right partners for the big job ahead of us: to define the overall purpose of our brand and sharpen our ‘brand house’, which defines the foundation of our brand Canesten. Working with them has led to a...
Next to the brilliant training sessions that have played a huge role in transforming the company, the equity workshops have been fantastic and have resulted in brand equities that will change the game at Ontex for sure. We see Idea Bakery as our own little green ...


Through our strategic partnership with EFS, a bluechip Automotive Consultancy Company operating in the
Americas, Asia and Europe, we bake brand positionings for the world’s leading car brands, taking our expertise to China, Russia and the rest of the world.


Through our strategic partnership with Eyeka, ‘the co-creation community’, we connect 380.000
creatives in 175 countries with brand builders. The Eyeka community solves business problems
through idea, concept, design, product, positioning, experience and communication development.


Through our content partnership with Trendwatching, the biggest platform of consumer trends in the world, we enable our clients to stay ahead of time, build brands that matter, products that delight and campaigns people can’t stop talking about.