WE ARE
A boutique global consultancy
and training company.
We bake creative strategies with bespoke recipes.
A boutique global consultancy and training company. We bake creative strategies with bespoke recipes.
IN A WORLD
Full of disconnected counterparts, cookie cutter communication, and consumers that are increasingly indifferent to brands
Full of disconnected counterparts, cookie cutter communication, and consumers that are increasingly indifferent to brands
WE EXIST
To unite all hands around one table and enable them to be champions of the consumer and guardians of their brands.
To unite all hands around one table and enable them to be champions of the consumer and guardians of their brands.
WE BELIEVE
A brand with a well-baked
strategy can change the world.
A brand with a well-baked strategy can change the world.
Clients
We’ve been baking ideas for the world’s leading brands.
WE OFFER
game-changing
creative strategies
for game-changing
brand builders.
game-changing creative strategies for game-changing brand builders.
What we do
We provide an end-to-end journey of business, brand, product and communication strategies across geographies and categories.
consultancy
We empower brand builders by being their right hand through our consultancy services.
training
We build the capabilities and
confidence of marketing
teams on best practices.
We offer creative
strategy through
Our Difference
We are different because we are:
- Artisans
We craft solutions with equal portions
of creative and strategic thinking - Specialists
We only do strategy, that’s why we’re really good at it - Former Brand Leaders
We've been in your shoes before with min. 15+ years
experience in blue-chip companies across geographies - Respected
We are teachers & preachers at the best brand festivals and forums - Impartial & Independent
We answer only to the consumer in service of your brand - Actionable
We only serve what can be digested, no endless
reports that get forgotten in the back of a cabinet
Fresh Baked
Serfi, Dean of the Cannes Lions Roger Hatchuel Student Academy, Bakes Ideas with Young Creative Minds to Help Them Excel
Dean Serfi led two annual week-long programs of 'fun-spirational' learning, in 2022 and 2023, with her Tutors Nicole Rachid and Leyla Baliyeva, for a total of 65 young creative university students, hand-picked from all around the world!
Our Founder & CEO is the New Dean of the Cannes Lions Roger Hatchuel Academy!
As the New Dean of the Cannes Lions Roger Hatchuel Academy, Our Founder & CEO Serfi led a week of funspirational learning with 28 young creative university Students, hand-picked from all around the world.
A Proud Honoree at the Webby Awards!
Idea Bakery joined the Internet's best and brightest as a Webby Honoree at the 25th annual Webby Awards!
And the Oscar Goes to… GOOGLE, with ‘‘An Octopus Story’’!
Despite the least number of eyeballs in history on this year’s Academy Awards ceremony, the few deliciously winning ads had the potential to move audiences even more than the nominated films!
Human After All? The Empathy Economy is Here, According to SXSW 2021
5 futurist take-aways for strategists, brand builders, marketers and designers from the SXSW 2021 Conference to start acting on now with empathy in an AI-driven landscape of uncertainty.
Idea Bakery Loves- Barilla X Spotify Collaboration
Barilla creates Spotify playlists to match the ideal cooking time of each pasta
One Year, Four Awards!
And that's a wrap on an award filled 2020!
Idea Bakery Loves- Ireland Welcomes Santa
Irish Parliament Clears Santa To Enter Its Airspace Amidst Travel Restrictions
We are thrilled to win once again!
Idea Bakery receives a ''Felis Award'' for the best corporate website!
The New Way of Keeping Sane: Have A KitKat, Take a Bubbly Bath with a BMW!
The demand for mental care has escalated big time in recent years; especially given increasingly chaotic circumstances and resulting stress levels of modern life. And just like any other trend, where a certain type of demand is unquestionably growing, brands took notice.
Our founder Serfi gives the recipe for an everlasting partnership!
Proud to be baking strategic ideas together for one of MENA's largest food companies since 2014 & continuing to inspire all Goodyians to amaze!
Our Website is a 1st Place Winner!
Our website won the first place at the leading web design awards
Bayer ''Art of Brief'' Live Online Training
Completed our first live online training!
Idea Bakery Loves- Is Creativity in Lockdown?
Watch how brands keep using the same creative ideas and story flows.
Idea Bakery Loves- Fresh Baked Emojis for the New Normal
&Walsh's custom emoji set to address our new way of life
Re-Imagining the Fashion Industry
In the Aftermath of the Pandemic... An inspirational thought piece from one of our idea bakers, Begüm!
Idea Bakery Loves- Jeep's ''Same Day'' Commercial
From today on, we'll be sharing communication examples which we believe rise above the standards.
Brands & Marketing During Crisis Times
Idea Bakery’s HUMAN Guide to Sift through the Essentials
Oscars Advertisers Lack In Flavor While Personal Brands Take Spicy Stands!
As the crown jewels of the awards season were distributed last Sunday night, the commercials that aired in between the show were far away from displaying any kind of sparkle!
The Top 5 Key Ingredients to Take Into the New Decade
We’ve identified 5 big themes to keep from the last decade's final award-winning campaigns and baked them into a delicious “inspiration cake” that we think if applied to your brands will make for some interesting food for thought in 2020 and beyond.
Sweet Shared Sentiment Wins the Super Bowl
The top 5 learnings on brand recipes which turned out to rise up and scored a touchdown, and those that flopped in the oven!
Mass Going On Premium
And collaboration is not the only enabling medium!
What’s The Purpose Of It All?
Nothing is only ‘profit’ related anymore, as we are living in the age of Impact Economy!
Is There Life After Likes?
As the most popular social platform is preparing to remove like counts from the picture all together, one single question arises, how will it impact the 'likeability of the platform itself?
5 Lessons in Brand Building from Game of Thrones
What does the potentially biggest brand in current day storytelling have to offer?
A whole new ‘Challenger Brand Framework’ for the Beauty Giant Coty!
Idea Bakery has re-defined Brand Building for Coty Global with a Challenger Spirit and Beauty/Luxury lens.
Training Merck Global Marketing from Bogota to Vienna!
Idea Bakery is proud to announce its newest client acquisition - Merck Global.
“Courage” Panel at Procter & Gamble in Cincinnati!
Idea Bakery Founder & CEO Serfi was invited to speak at a panel on Courage in Cincinnati to Procter & Gamble’s Global Brand Building Integrated Communications Department.
OUR CHEFS ARE
A diverse group of experts with an accumulated 300+ years of track record of brand turnarounds in multiple categories and geographies.
A diverse group of experts with an accumulated 300+ years of track record of brand turnarounds in multiple categories and geographies.
Chefs
Testimonials
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‘‘I highly recommend Idea Bakery. It is a pleasure to work with such talented and passionate brand gurus. They have extraordinary strategic minds, and an unparalleled ability to concisely and clearly develop a business strategy through the brand lens. Their work has consistently delivered a step change in consumer engagement and business results.’’
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‘‘Working with Idea Bakery has led to a great outcome that we are now working with to shape our future and it has been a lot of fun as well. What impressed me most is the sense of ownership that Serfi and Alex apply, which give everything a real sense of teamwork.”
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‘‘Next to the brilliant training sessions that have played a huge role in transforming the company, the equity workshops have been fantastic and have resulted in brand equities that will change the game at Ontex for sure. We see Idea Bakery as our own little green Yoda - our secret and sage mentor.”
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‘‘Three highly energetic and equally knowledgeable ladies have taken turns in co-developing our fundamental training materials under our 'lovebrand building' umbrella and delivered multiple trainings across the world. Feedback from the organization has been outstanding. Kudos to Serfi, Sandy and Alex.’’