Oscars Advertisers Lack In Flavor While Personal Brands Take Spicy Stands!
As the crown jewels of the awards season were distributed last Sunday night, the commercials that aired in between the show were far away from displaying any kind of sparkle!
Sweet Shared Sentiment Wins the Super Bowl
The top 5 learnings on brand recipes which turned out to rise up and scored a touchdown, and those that flopped in the oven!
What’s The Purpose Of It All?
Nothing is only ‘profit’ related anymore, as we are living in the age of Impact Economy!
Is There Life After Likes?
As the most popular social platform is preparing to remove like counts from the picture all together, one single question arises, how will it impact the 'likeability of the platform itself?
5 Lessons in Brand Building from Game of Thrones
What does the potentially biggest brand in current day storytelling have to offer?
A whole new ‘Challenger Brand Framework’ for the Beauty Giant Coty!
Idea Bakery has re-defined Brand Building for Coty Global with a Challenger Spirit and Beauty/Luxury lens.
Training Merck Global Marketing from Bogota to Vienna!
Idea Bakery is proud to announce its newest client acquisition - Merck Global.