When it comes to figuring out the what, where and for how much of a brand, you can’t get a better expert than Beril. For over 20 years she’s been leading marketing-mix modelling for companies like Vodafone, Citibank and many others.
A tech nerd, Beril loves mixing consumer insights with innovations in technology to create new high-value & high-satisfaction innovation.
She teaches Marketing at Baruch College CUNY and at NYU Stern Business School and serves as an elected member of the communications committee of the President’s Council of Cornell Women. Beril loves to dance especially with her teenage son Utku and cat Honeybun .
Beril loves to bake virtual cranberry crumble!