preloader
Webby Honoree Webby Honoree Felis Ödülü Felis Ödülü Altın Örümcek Altın Örümcek Kristal Elma Kristal Elma
We use cookies to ensure you get the best experience on our website
Learn More Agree
icon

Alex

Masterchef (Europe)
Megabrand Lead

Creating cutting-edge knowledge & helping brand builders raise their game is what gets Alex out of bed every day.

She’s been up-skilling generations of brand leaders for the last 25 years starting at Procter & Gamble as a member of their select group of in-house brand building experts and more recently for the last 5 years at Idea Bakery specializing in mega-brand equity, architecture and communications for brands such as Merck, Bayer & Colgate.

When Alex isn’t stimulating our minds with new thinking, she’s calming them down as a certified mindfulness coach keeping us all zen and grounded.

Alex loves to bake delicate French tarts for her two kids and husband.