Idea Master Chef
15+ years experience in marketing, advertising and experience design
Started her career as a brand strategist for DDB and became the Head of Planning for DDB Group in Turkey.
Created Turkey’s first-ever digital-only bank, enpara.com, where she was responsible for designing the product, service, experience and brand design of the branchless banking platform. enpara.com became a huge success story.
Worked for Tribal as managing director and for R/GA Istanbul to set up creative teams on ground for major players in design.
Founded her own design company and serves on boards of many education-based, reputable NGO’s.
Works in collaboration with Idea Bakery; bakes ideas that elevate and give a modern edge to the brands, designs communication schemes and creates future-proof brand identities.
Elected President of the Advertising Foundation of Turkey for the 2-year term ahead.
Economics graduate with a Visual Communication Design masters on top.
Being a bookworm she also strikes out as an editor. She enjoys horseback riding.
Married and mother of a lovely son, Ali Atlas.