Ömür Kula Çapan

Idea Master Chef

''Atomic Mastermind''

15+ years experience in marketing, advertising and experience design

Started her career as a brand strategist for DDB and became the Head of Planning for DDB Group in Turkey.

Created Turkey’s first-ever digital-only bank, enpara.com, where she was responsible for designing the product, service, experience and brand design of the branchless banking platform. enpara.com became a huge success story.

Worked for Tribal as managing director and for R/GA Istanbul to set up creative teams on ground for major players in design.

Founded her own design company and serves on boards of many education-based, reputable NGO’s.

Works in collaboration with Idea Bakery; bakes ideas that elevate and give a modern edge to the brands, designs communication schemes and creates future-proof brand identities.

Elected President of the Advertising Foundation of Turkey for the 2-year term ahead.

Economics graduate with a Visual Communication Design masters on top.

Being a bookworm she also strikes out as an editor. She enjoys horseback riding.

Married and mother of a lovely son, Ali Atlas.