Idea Master Chef
20+ years experience in marketing, advertising and innovation management.
Started his career in account management with various ad agencies before becoming the Head of Global Advertising for Swatch in Switzerland and subsequently moving on to P&G as director in the corporate marketing department.
Was one of the very few external hires to join P&G’s elite brand building integrated communications department in 2003. BBIC handles best practice benchmarking, marketing training and in house strategy consulting for P&G brands. Worked in the Middle East, Africa, Central Europe, Latin America, Asia (SEA, China, Japan).
Fosters creativity to build businesses that last through driving marketing innovation in organizations (design thinking, agile process, adtech/martech adoption, start-up engagement) and people (cultural intelligence, personal branding, and leadership coaching).
Public speaker on branding (Adfest, Spikes, The Drum Series APAC, Mumbrella Asia, Content 360) and judge of creative excellence at key regional festivals (Shanghai SHIAF, EFFIES China/APAC/Global, Spikes).
Member of the Board of Directors of the Mobile Marketing Association (MMA, APAC chapter).
Certified consultant from the Hofstede Insights Group, a global leader in cultural intelligence.
Certified trainer of the “leading at the speed of trust” workshop designed by the Franklin Covey Institute.
Brings Idea Bakery’s tasty approach to Asian based businesses; bakes ideas strong enough to be the foundations of a business from the first day on. Coaches cooks to practice across geographies and sectors.
A child of the world: Proudly Caribbean by birth, French by passport, Latino and Asian by life: Lived in Chile (3 years), Panama (5 years) and Singapore (6years and counting).
Married to a New Zealander Queen with 3 little offsprings born in 3 different countries.