Idea Master Chef
20+ years of experience across all disciplines of the marketing mix – Product, Pricing, Communication, Customer Experience across US, EU, Middle Eastern & African markets.
Experience across CPG (P&G), Telecom (Vodafone, Turkcell), Consumer Banking and Fintech (Citibank, Marcus by Goldman Sachs)
Contributes to Idea Bakery as a network member leveraging her expertise on marketing mix.
Skilled at mixing deep consumer insights with new technology advancements and putting the right price on it to drive product innovation, which in turn builds customer satisfaction and market share in rapidly changing environments.
Managed the marketing mix at Pantene, Rejoice, Blendax Citibank Consumer Bank, Citibank International Personal Banking, Vodafone, Turkcell, and Marcus.
Teaches Marketing at Baruch College CUNY and serves as an elected member of the communications committee of the President’s Council of Cornell Women.
Turkish-American, studied at Cornell University, married for 20+ years with one teenage son and a cat.
All done while dancing anywhere, with anyone, in any style since 40 years.