Begüm Egeli Bursalıgil

Idea Chef

"Sunny Storyteller"

13+ years of marketing experience at blue chip brands such as Bulgari, American Express and MasterCard.

Full time Idea Chef, rolling up her sleeves and getting her hands in the dough for all Idea Bakery clients.

Expert on brand building with focus on storytelling, loyalty programs, and B2B customer relationship management.

Content creation and editorial expertise for over 5 years at Robb Report, Time-Out, Luxos and Marketing Turkey as a brand story-teller on the business of fashion and luxury.

Masters degree from Bocconi University on Fashion, Luxury and Design Management. Graduate of Koc University, Business Administration.

Passionate about everything Italian, from language to food to fashion.

Amateur children’s books author (Green Gone Missing, The Boy Who Travels To The End Of The World).

Married with 2 daughters, a river and a flower, Nile and Jasmine.