Arek Melemetci

Idea Master Chef

''Fatherly Hero''

20+ years of experience in global marketing with a proven track record of success in developing brands and growing consumer-oriented businesses across a variety of markets.

Managed businesses and teams in USA, UK, Canada, Spain, Russia, Eastern Europe, and Turkey.
Contributes to Idea Bakery as a network member with know-how and expertise on brand building and consumer-oriented business developing.

Worked as a senior business executive and a strategic leader in leading FMCG and F&B corporations – Procter & Gamble, Diageo and Pladis, with the experience span across beauty care, oral care, paper & detergents along with food & beverage.

Started his career at Procter & Gamble in Turkey in 1992 on Blendax and Rejoice brands. Served as Health and Beauty Care BM in Russia and Secret and Old Spice Deodorants BM for C&E Europe based in London before being promoted as marketing director in 2001 heading Prima and Orkid businesses.

Joined Diageo in 2002 in Istanbul as marketing director. Moved to Amsterdam as global brand director for gins (Tanqueray and Gordon’s), handling a business of 400 million USD turnover.
Worked as General Manager for Biscuit and Cake division at Pladis – a key business for Yildiz Holding with a total turnover of 600 million USD.

Teaches Integrated Marketing Communication course to MBA students at Koç University in Istanbul and Marketing Strategy at Baruch College in New York.