Alex Messerschmidt

Idea Master Chef

"Big Hearted Amazon"


+20 years experience in Communications & Brand Building.

+4 years as a Network Member of Idea Bakery leading brand equity, mega-branding communication, architecture and concept work for Bayer Global, Merck Global, Colgate Western Europe and Carglass.

20 years at P&G, managing local, regional and global B$ brands in diverse categories: Laundry, Home Care, OTC Pharma, Appliances, Perfumes, Female Hygiene. Specific passion: Brand Equity and Megabrands.

12 years as a member of Procter & Gamble’s select group of in-house brand building experts – Integrated Brand Building Communications department.

Leading company knowledge development in ‘Brand Recall’, ‘Brand Purpose’, ’Brand Equity’, ‘Brief & Briefing’, ‘Cutting Edge Integrated Communications’, German Consumer Understanding’.

Developed and trained a global GM/VP Training Program on ‘How to Develop Big Ideas’ in cooperation with top creatives of the leading ad agencies.

Seasoned trainer for multi national teams across the globe on various brand building topics.

German, married to a Dutch, no pets, 1 piano, 2 kids, 10000 books, 100000 recipes.