Welcome to Idea Bakery where we can be your right hand for cutting edge communications knowledge and practice.
Serfi Altun
Founder & Idea Master Chef
Jose Medran
Partner & Idea Master Chef
Gennady Jilinski Strauss Coffee, Chief Marketing Officer
Gökhan Öğüt Vodafone Turkey , CEO
Becky Swanson Leo Burnett Chicago, Global Creative Director
Ahad Afridi Yıldız Holding, Chief Marketing Officer
John Ebeling Saatchi & Saatchi NY, Global Strategic Planning Director
Suzanne Tosolini The Jim Stengel Company, Brand Strategist
MaryAnne Schmidt Procter & Gamble Cincinnati, Integrated Production Manager – North America
Gerhard Remlein BBDO NY, Global Brand Agency Leader
Idea BakeryTailor Made Workshops
Idea BakeryTraining Menu

Idea Bakery Purpose

We exist to be the right hand of the CMOs/Agency Heads for cutting edge communications knowledge & practice.

We Believe

  • Great ideas don't just happen. They are the product of well crafted preparation and careful baking.
  • Consumer insight is the yeast in the dough.
  • Self discovery & fun is the way people learn their best recipes.
  • Only simple is digestible.
  • Proof of the pudding is in the eating.
  • A good master is always an apprentice.

We Value

  • Creativity
  • Mastery
  • Insightfulness
  • Simplicity
  • Result Orientedness