Idea Bakery is a passionate brand building connoisseur with childlike curiosity and candor.

Therefore, we step change the know-how of our clients for
immediate and sustainable results.

We Exist To

impact positive change in the world one brand at a time

We Believe
  • Great brands don’t just happen. They need unique recipes and are baked with craftsmanship and passion.
  • Consumer insight is the yeast in the dough.
  • Self discovery & fun is the way people learn their best recipes.
  • Only simple is digestible.
  • Proof of the pudding is in the eating.
  • A good master is always the apprentice.
We are globally trusted!

We have been training CMOs & their ‘Young Marketers’ from blue chip companies across the globe at the Cannes Creativity Festival for 4 years in a row with Jim Stengel.

Our founder Serfi Altun was a jury member at the Euro Effies 2016 in their 20th Anniversary year !

Our Bakery


Through our strategic partnership with EFS, a bluechip Automotive Consultancy Company operating in the
Americas, Asia and Europe, we bake brand positionings for the world’s leading car brands, taking our expertise to China, Russia and the rest of the world.


Through our strategic partnership with Eyeka, ‘the co-creation community’, we connect 380.000
creatives in 175 countries with brand builders. The Eyeka community solves business problems
through idea, concept, design, product, positioning, experience and communication development.


Through our content partnership with Trendwatching, the biggest platform of consumer trends in the world, we enable our clients to stay ahead of time, build brands that matter, products that delight and campaigns people can’t stop talking about.