APPETIZERS / 1/2 DAY-1 DAY

Understanding the CONSUMER / Barriers / Insights

Brand EQUITY/HOUSE

Brand CHARACTER

CREATIVE EVALUATION

How to write strong CONCEPTS that translate into strong STRATEGIES and business building communication?

How to inspire the Agency from BRIEFS to BRIEFINGS?

Power of: IDEA / DRAMA / BENEFIT Visualization / DEMOS / PRODUCTION

Power of SIMPLICITY

Power of EMOTIONS

EXPERIENTIAL Marketing

How to make impactful VALUE advertising through REFRAMING?

CAMPAIGNS that inspire

Effective CAMPAIGN development PROCESS

Effective INTEGRATED communications PROCESS

INTEGRATED Communications – how every part works for the bigger whole?

TV / PRINT / INTERACTIVE / IN STORE / OUTDOOR / RADIO / DIGITAL / SOCIAL MEDIA / MOBILE Communication Principles

Commercial Innovation: INNOVATION through COMMUNICATION in the absence of product news

How to build CONSUMPTION through communications?

Communication Excellence in MEGA-BRANDS

CLIENT - AGENCY Relations

INFLUENCER MARKETING strategy

Influencer ROUTE TO MARKET strategy