Founder, CEO & Executive Chef
Serfi began her career more than 25 years ago at Procter & Gamble where she led brand strategy & communications for North America, Europe, Middle East and Africa for some of their billion-dollar brands to award-winning critical acclaim.
She’s been a teacher at Cannes Lions Young Marketers Academy, head of training for P&G North America, jury member for the Euro-Effies amongst others and regular speaker at some of the world’s most respected brand-strategy forums and events.
She founded Idea Bakery 10 years ago in Atlanta, is married to Sinan and mother to Alara who make up the rest of this globe-trotting fun family.
Serfi loves to bake her mum’s apple pie with Alara.