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Alex

Masterchef (Europe)
Megabrand Lead

Creating cutting-edge knowledge & helping brand builders raise their game is what gets Alex out of bed every day.

She’s been up-skilling generations of brand leaders for the last 25 years starting at Procter & Gamble as a member of their select group of in-house brand building experts and more recently for the last 5 years at Idea Bakery specializing in mega-brand equity, architecture and communications for brands such as Merck, Bayer & Colgate.

When Alex isn’t stimulating our minds with new thinking, she’s calming them down as a certified mindfulness coach keeping us all zen and grounded.

Alex loves to bake delicate French tarts for her two kids and husband.