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Alara Orhon

Masterchef (Middle East)
Future Lead

Alara was employee number 1 at Idea Bakery so holds a special place in our hearts.

Being a media and advertising guru, she was strategy director at Grey Worldwide. An expert in content development, editorial strategy & storytelling, she is skilled at helping transform consumers into connected communities of fans.

Alara is obsessed with culture; how it is shaped by the society and how it manifests in organizations and is currently geeking out on cyborg anthropology and its effects on our world.

Alara loves to bake her grandma’s bread rolls, made over six hours.