BACKGROUND

  • Sandy has 13 years of experience in Brand Building & Communications
  • She was literally “born” inside an advertising agency: Her grandfather was the founder of one of the first agencies of Turkey in 1944, called Atölye Grafika. 
  • As Idea Master Chef in Idea Bakery, Sandy gives 'Brand Building Roadmap' and 'Marketing Communications Excellence' trainings at the Arçelik/Beko/Grundig Marketing Academy (Global), Goody Marketing Academy (Saudi/Gulf), Finansbank (Turkey), HTC (Turkey) & Mercedes (Turkey).
  • She provides consultancy on integrated communications, brand positioning, brand purpose to the CMOs and marketing teams of Ülker (International), Goody (Saudi/Gulf), The Savola Group (Saudi/Gulf), Arçelik/Beko (Turkey/International) and Eczacıbaşı (Turkey).  
  • At early stages in her working life, she discovered her passion for strategy and made it a personal mission to create added value to every brand she worked with. From truly understanding what lies in the hearts & minds of consumers, to digging out pure brand essences, she got herself involved in all stages of building succesful brands. This enabled her to be a part of the Global Strategy Team of the world wide successful OMO “Dirt is Good“ campaign.
  • Sandy worked as Client Services Director for different international and local agencies (i.e. Lintas, Lowe, EURO RSCG, Bed and Breakfast) handling a wide range of international and local brands (i.e. OMO, Signal, Domestos, Cif, Peugeot, Vichy, Air France, Haribo, Garanti Bankası, Adidas, Johnson & Johnson).
  • After having graduated from the world-famous College du Leman in Geneva with the DNA of advertising in her veins, Sandy double majored in Management (with focus on Marketing) and Psychology, at Webster University in Geneva, Switzerland. Well, that also means that she speaks French, English as well as being a native Turkish speaker. With 2 BA diplomas under her arm, she moved back to Istanbul to start her career in Advertising. 
  • She is the mother of 1 English Bulldog, 2 cats & 2 turtles.
  • She is in love with creative cooking besides baking ideas and is the proud founder of Sandylicious Funky Party Bites
  • (... and if you really get along with her, she can also teach you Pilates and practice Reiki on you! )