BACKGROUND

  • +18 years experience in Communications & Brand Building.
  • Within his 18 years in P&G, he spent 11 years as a Brand and Business Leader and 7 years as part of P&G’s select group of in-house experts in Brand Building Integrated Communications (BBIC) department. . Scope of work for BBIC covered:
    • Global Brand Equity, Strategy, Communication, and Inspiring world-class work from agencies.
    • Training creation and coaching for the marketing organization.
    • Guiding senior management on key branding matters, issues, and decisions.
  • Experience across a range of brands & categories including Gillette, Always, Olay, Oral B, Max Factor, Hugo Boss, Lacoste, Mr. Clean and Head & Shoulders.
  • Top-rated training designer and performer – achievements include P&G’s best ever scoring brand building course for young marketers.
  • “Inclusive” consultant with successful experience coaching all levels, from junior to GM’s.
  • Passion for leveraging music and sound in communications; Michel has written P&G’s reference training on the subject and founded the “SoundAdvice” company.
  • French, married, 1 child, 1 cat, 2 active rock bands, 2500 movies, 6000 records (yes, the black ones) & CDs.