We exist to be the right hand of the CMOs/Agency Heads for cutting edge communications knowledge & practice.


  • Great ideas don't just happen. They are the product of well crafted preparation and careful baking.
  • Consumer insight is the yeast in the dough.
  • Self discovery & fun is the way people learn their best recipes.
  • Only simple is digestible.
  • Proof of the pudding is in the eating.
  • A good master is always an apprentice.


  • Creativity
  • Mastery
  • Insightfulness
  • Simplicity
  • Result Orientedness


We empower brand builders by being their right hand through consultancy on consumer understanding, concept, brand equity, brand building roadmap, integrated communications development and pitch process management.

We build capability and confidence of marketing organizations on best practices for equity, communication and marketing. We achieve this through the design and delivery of company specific Marketing Academies, tailor-made trainings and participation as trainer/speaker at local and international conferences and festivals.

Co - Creation
Through our partnership with Eyeka, ‘the co-creation community’, we connect 230.000 creatives in 150 countries with brand builders. The Eyeka community solves business problems through idea, concept, design, product, positioning, experience and communication development.